Welcome to Shaun Luttin's public notebook. It contains rough, practical notes. The guiding idea is that, despite what marketing tells us, there are no experts at anything. Sharing our half-baked ideas helps everyone. We're all just muddling thru. Find out more about our work at bigfont.ca.

Microdata Summary

Tags: web-development, seo

I am reading this tutorial. What follows are my extremely high level notes.


    • itemscope where the item begins and ends
    • itemtype takes a schema ur
    • itemprop
      • one or the schema‚Äôs properties
      • may also be another item, in which case it has its own itemscope and itemtype attributes

See http://schema.org/ or http://data-vocabulary.org  for existing itemtypes, or build your own.

Types and Properties We Use


  • name
  • startDate
  • location
  • image
  • description